Behind the Weave - Innovation

Every single weave gives an impeccable value and quality, mirroring the constant endeavour of Micro Cotton^® to deliver innovative products with revolutionary features through extensive investment in ideation and research.

We are the pioneers to introduce the following:

• Ultra Absorbency properties of towels upto 250-300% higher than a standard ring spun towel.
• Superior and long lasting softness without compromising on absorbency through the use of superior cotton and yarn.
• Voluminous and lofty, two times greater than ordinary terry towels with the same weight.
• Snag resistant and run free towels that maintain the original structure and form of the fabric.
• Towels which bloom and are loftier after every wash.
• Super pile towels with pile height over 12 mm.
• High density pile towels with 2-3 times the number of pile loops as regular towels, for enhanced absorbency and hand feel.
• Towels with active freshness technology.
• Light and airy sheet.
• Sheets with ultra soft hand.
• Sheets with low duty hems.
• Pilling and snag free blankets.